Chef Kitty adds Idaho rainbow trout treats for cats and dogs

Chef Kitty has launched a new single-ingredient freeze-dried rainbow trout treat sourced from Idaho’s Snake River Canyon and made in the USA. The company is positioning the product around high protein, responsible aquaculture, and a novel protein option for pets with sensitivities.

Why it matters: - Chef Kitty is targeting pet owners who want a high-protein treat with a single ingredient and no fillers. - The new trout treat is positioned for cats and dogs that may need a novel protein option for elimination diets or rotation feeding. - The product’s ASC certification and Monterey Bay Seafood Watch Best Choice rating are meant to signal stricter sourcing standards in a crowded pet treat market.

What happened: - Chef Kitty launched Freeze Dried Rainbow Trout, a new cat and dog treat made from 100% freeze-dried rainbow trout. - The product is sourced from land-based aquaculture operations in Idaho’s Snake River Canyon and made in the USA. - The treat is available now on Chef Kitty’s website and on Amazon.

The details: - Freeze Dried Rainbow Trout contains one ingredient: rainbow trout, or Oncorhynchus mykiss. - The recipe has no grains, preservatives, artificial flavors or fillers. - The product carries ASC certification, described as the world’s highest standard for responsible aquaculture. - Monterey Bay Seafood Watch rates the fish Best Choice, its highest designation for any farmed fish in the United States. - The trout is raised in Rocky Mountain spring water flow-through raceways in the Snake River Canyon. - Chef Kitty says the fish are raised with no preventative antibiotics, no mercury and no microplastics. - The freeze-drying process avoids heat processing and chemical treatment. - The finished treat has a 2-year shelf life at room temperature. - Moisture content is 2.12%. - Chef Kitty says the product delivers 66.7% crude protein. - The treat contains 23.4% crude fat, including naturally occurring omega-3 fatty acids EPA and DHA. - Chef Kitty says the omega-3s support coat health, skin condition, joint mobility and cognitive function in cats and dogs. - The company says rainbow trout is a novel protein for most domestic cats and dogs. - Chef Kitty says the mild scent makes the treat less fishy-smelling than many other freeze-dried fish options.

Between the lines: - The launch gives Chef Kitty another premium protein option as pet owners look for ingredients tied to traceability and fewer contaminants. - The company is leaning on land-based aquaculture to differentiate the product from ocean-caught fish, which it frames as more exposed to heavy metals and microplastics. - Chef Kitty is also using sustainability and animal welfare claims to broaden appeal beyond simple treat nutrition.

What's next: - Chef Kitty says Freeze Dried Rainbow Trout is now part of a wider lineup that includes chicken, wild-caught salmon, wild-caught tuna, chicken liver, chicken heart, beef liver, duck and Freeze Dried Quail Egg Yolks. - The company also sells Puree Pops grain-free lickable treats and Freeze Dried Waffle Treats. - Chef Kitty, founded in November 2021, says it has more than 1,000 verified customer reviews across its products. - The brand is sold on Amazon, TikTok Shop, Walmart and directly through its website.